In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses.
We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway: having a strong offer and consistently testing are crucial for refining your marketing efforts.
➡️ Daily.ai's Advertising Strategy [01:47]
➡️ The Power of Social Proof [05:18]
➡️ Optimizing Ad Creatives [06:42]
➡️ Leveraging Creators for Ads [09:28]
➡️ The Importance of a Strong Offer [16:50]
…And much more!