Struggling to gain traction with your offer?

In this episode, Joel breaks down the biggest mistake entrepreneurs make: getting too attached to their product instead of focusing on finding a starving market. He shares powerful stories from his clients who shifted to high-demand audiences and saw explosive results—like going from 2–3 sales a day to 30+ sales instantly.

You’ll learn why serving a starving market is the key to momentum and why trying to sell a product that no one wants is a recipe for burnout. Joel also dives into his Offer Validation Framework and how you can pre-sell your product to gauge market demand without creating it first.

If you're tired of feeling stuck and want to make sales feel effortless, tune in now to discover how choosing the right market can completely transform your business!

YOU'LL DISCOVER:

➡️ Choosing Your Problems as an Entrepreneur [00:56]

➡️ The Importance of Serving a Starving Market [02:45]

➡️ Real-Life Success Stories [04:50]

➡️ Testing and Validating Your Market [06:56]

➡️ Marry the Market, Not the Product [10:18]

…And much more!

TRANSCRIPT: