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Your Next Million Starts with Testing | JES 18

April 01, 20251 min read
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Struggling to make your next million?

In this episode, I’m sharing why your next million starts with testing. I’ll break down how real entrepreneurs succeed—not by falling in love with their products but by finding starving markets desperate for a solution.

You’ll hear about my biggest mistake as an entrepreneur: ignoring a data-driven opportunity that could have made me millions, simply because I was too focused on selling to the wrong market. I’ll walk you through how a simple pivot could have transformed my business and how you can avoid making the same costly mistake.

If you’re ready to stop pushing the boulder uphill and start finding the right pockets of demand, this episode is for you. Tune in now to discover how testing and adapting to market signals can take your business to the next level!

YOU'LL DISCOVER:

➡️ Your Next Million Starts with Experimentation [01:20]

➡️ The Importance of Market Testing [02:02]

➡️ A Personal Story of Testing and Pivoting [04:54]

…And much more!

TRANSCRIPT:

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Joel ErwayMarketing StrategyMarket TestingSales SuccessMarket ValidationTesting And Pivoting
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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